Since I’ve had kids, so many mothers have shared ideas with me about baby products: ideas for new products, ideas for safer products, more effective products, more practical products, more aesthetically pleasing- the list goes on. Here’s what usually happens though: a mom gets a great idea, but doesn’t know how to implement the idea. She is swamped with the responsibilities of motherhood and likely has a full-time job. So she lets the idea go. I want to make those ideas a reality! That’s why we developed the Gestation Tank. Babyfi® will fund this think tank where parents may submit their ideas for development. We will review the ideas and move forward with the ones that are not already on the market, can be implemented well, and promote a baby product revolution! The process works like this: